About Unapologetically MommyHood Podcast
Unapologetically MommyHood Mission and Vision
Mission: To support Moms in being confident and authentic to who they are as a woman, business owner, and human. To express that your identity isn't tied to just being a mom you are so much more. To guide women through the journey of home and business through the eyes of other moms in business. Authentically and Unapologetically. You don't have to choose and you don't have to conform to someone else's idea of what you should be. It's your journey of MommyHood.
Vision: To cross barriers of business and motherhood internationally. Moms coming together in a support system with the focus being on resources, tools, information, expertise and support to relieve overwhelm and stress for more success. UMM will push awareness for moms and their support systems (family, community, mentors, etc.) so that they can also build their personal and business revenue. Everything begins with a mother.
About Me
I am a Certified Behavior Consultant with a Master's Degree in Forensic Psychology. I support Moms who are coaches, consultants, and entrepreneurs to Maximize their Potential, Time, and Money to spend more time with family. We do this by systemizing their vision to create, plan, and execute, using their Unique Behavior Profile. This allows for them to be uber authentic and run home and business in a way that feels really good to them creating more success and decreasing overwhelm and stress..
I work with women to regain their identity, gain the courage, confidence, and compassion in who they truly are so they can show up boldly, fearlessly, and authentically without barriers, feeling stuck,, or alone, so that they can live in their Dream NOW and create legacies for their families.
I had a live radio show on the radio station Motor City Woman Unapologetically Me that had a great listenership.
I am relaunching as a podcast entitled Unapologetically Me MommyHood where I will add another layer of supporting moms/moms to be who are coaches, consultants, and entrepreneurs plus those who need the confidence to take a chance on themselves and start their business. Building up the Moms as they spend most of their time building up others and their families (children/spouse/significant others) often putting themselves last.
Why is this important?
Why is this important, needed, and wanted?
Women are 28% more likely to burnout than Men and with 9.8 million mothers suffering from workplace burnout not including their responsibilities at home. It's been reported that in 53% of households the mother is the primary caregiver, finding that it's more likely to burnout with the uneven demands placed on Mothers. Not only this but the cases of Mom-Burnout are higher among Black, Asian, and Latino families.
What is Mom-Burnout? The emotional and physical exhaustion that you feel from the chronic stress of parenting. It is usually brought on by the lack of Support. It gets to the point where there is resentment for the children and family members.
This is all without the stress of the pandemic from Last year where the mom had to take on even more responsibilities.
Ask any mother and they will tell you that being a mom IS a full-time job, except there isn’t an off button. There are no days or hours off. With that being said, we’re amazed at how some moms are able to manage their careers and motherhood.
Aside from this, moms deal with other factors such as mom-guilt on top of everything else. Moms want to create businesses to work from home to spend more time with children and their families but it often turns into less downtime and more work without the proper plan and support. This leads to unhealthy factors like mom-guilt and mom-burnout.
Why a Podcast?
The Global Podcast Rate is expected to grow at a compound annual growth rate of 31.1% from 2021-2028. North America dominated the market with a share of 38.5% in 2020.
By the end of 2025 there will be over 144 million monthly podcast listeners in the U.S. People are also spending more time with podcasts---among adult podcast listeners, time spent with podcasts in 2021 will increase by 8.1%. YOY to a little more than 44 minutes per day.
The Podcast market size was estimated at 11.46 Billion USD in 2020 and is expected to reach 14.25 Billion USD in 2021.
57% of U.S. consumers listened to audio podcasts, up from 55% in the previous year.
61% of podcast listeners were likely to buy compared to 56% of listeners who did not hear an ad.
Brands that advertise their products and services on business podcasts enjoy an average 14% rise in purchase intent.
Why UMM Podcast
We take supporting moms seriously and found an opening in the market where there is no business+personal support available for Moms with small children.
Moms had to postpone or put their business to the side in 2020 and are looking for the support to get clarity, strategy, and restart their business. Other moms are also looking to get the same support in starting a business to have more time, revenue, freedom to focus on family.
We surveyed and built a club of 2,000 moms who said their number one struggle in business was support and finding an expert/consultant/coach to work with who understood how moms needed to be supported in business in all aspects.
They are looking for balance between running home and a business and we provide the plan to do just that based on science through their unique behavior profile. We create their plan based on the way they need to take action authentic to who they are as a person.
UMM will stream worldwide to all platforms via video and audio. Via video on Youtube, Facebook, and pushed out to Roku and Fire TV. It will stream on all audio platforms including Google, Apple, and Spotify.
UMM will also be promoted organically and through paid ads.
The partners/sponsors/ads we are looking for are business owners who are moms or that have products/services that benefit moms who are in business.